1) Be Specific.

Would you open an email with a subject line “Email” or “Newsletter”? Probably not. But how about a newsletter promising to give you some specific information about a subject you’re interested in?

2) Tell the Truth.

Don’t send out a newsletter with the subject “About last night…” with the hope that people will be interested and trick them into opening the email. Unless of course your email really is about last night.

3) Be Enticing.

What you want to do is give a little “come on.” Use a subject line that gives a hint but doesn’t give away the farm, so to speak. Encourage the reader to open and find out more.

4) Don’t Use ‘Spam’ Words.

There are certain words that will increase your ’spam’ score, increasing the likelihood of your email winding up in the junk folder. (Who can tell us why we didn’t include a list of such words in this article?) Contact us if you need advice on this.

5) Experiment: Find Out What Works For You.

One way to test your subject line skill is to create two really snazzy subject lines for your newsletter and send it out to half your list with one subject line and half with the other one and see which gets the most response.

For more help with your e-newsletters, please contact us.

"The Marketing Maniacs"

Hi there,

Thanks for stopping by.  We are Mandy Wildman Porter and Wayne Porter and we are all about MARKETING.  We live, sleep, eat and breath marketing – especially online marketing.  If you are looking for information about:

• Website design
• website redesign
• Landing pages and Sales pages
• E-Commerce
• Shopping carts
• Product launch
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• Blog setup and blogging
• Social media marketing (Facebook, Twitter, LinkedIn, etc.)
• Email marketing – especially stylish newsletters
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• Mailing list building
• Relationship marketing
• Appreciation marketing
• Marketing Seminars
• Marketing Training, or
• Anything else that has to do with the latest online marketing techniques . . .

. . . then you have come to the right blog – welcome!

We offer a complimentary marketing analysis that will help you determine what you need to do to take your business to the next level.  To book a phone call or to get a quote, please fill in our contact form below.

Mandy Wildman Porter and Wayne Porter
www.TwoCupsConnect.com
www.SendOutCards.com/TwoCupsConnect
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