A lot of people feel that it’s not important for email newsletters to have a great design. I guess they’re believers that it’s not about the packaging; it’s about the gift. That’s partly true. There’s no doubt about that. If you’re sending out online newsletters, you have to make sure that it contains helpful information or else your recipients will be clicking the “Unsubscribe” link faster than you can say unsubscribe. But think about it for a second. Shouldn’t great content be “wrapped” in great design?
Here at Two Cups Connect, that’s one of the more popular questions that we get. So here are the top three reasons why your email newsletters need a great design:
- Build trust with your recipients.
You need to separate your online newsletters from the spam that your recipients probably get. A stylish and tastefully done design can package you and your company as someone that can be trusted. They’ll also have this impression that a company that went through all that trouble to design their email newsletters must have very powerful content.
- Create consistency among all your marketing efforts.
If you’re really serious about achieving success, then you probably have a few well-thought of strategies to establish your brand’s presence. If you’re going to think about it, a shabby looking newsletter can mess up the consistency of your marketing efforts. It’s been said a lot of times that you’re only as strong as your weakest link. You don’t want your brand to be associated with shabby online newsletters. It’s also important that you keep a unified brand presence. If your brand’s presence is all about colors, why would you send out email newsletters in black and white?
- Showcase the best part of your brand.
Marketing is all about putting your best foot forward. But of course, you shouldn’t try to fool people that your company is something that it is not. If you’re really offering a great product or service, they should check you out. In order to capture their attention, you should present them with the best things about your company. It will be very hard to do that in boring online newsletters. If you’re going to customize its design, you’ll have the chance to incorporate the best things about your brand in the design.
You can contact Two Cups Connect to check out our available designs and our past works. You’ll be able to visualize the three reasons better that way.