You’re probably asking if you’re someone who could use email newsletters. Over a cup of coffee, you asked yourself if you need them for your marketing needs. To know the answer, ask yourself these questions:

1. Do you need to resell to your existing customers?
There are services that people get regularly. It could be something like lawn care, pool cleaning, pest control and the likes. There are even products that they buy regularly. This is the reason why customer loyalty is important so that they’ll always come to you for their needs. But sometimes, they would stop getting your services for several reasons. It could be because they have a lot on their plate at that moment or they decided to take a 2 month long trip around Europe. Well we all know the saying, “out of sight…out of mind”. So when they do come back or when they need the services or products again that you happen to be offering, it’s possible that they might go to your competitor who just happened to send a catalog in the mail. With email newsletters, you’re establishing a continuous connection between you and your customers. This way, you’re always fresh in the mind of your clients.

2. Do you sometimes need to contact your future clients more than once before they finally sign up for your service?
In a perfect world, you’ll be closing sale after sale during first contact. But as we’ve known since we were young, the world is not too perfect. But that’s okay. It’s just a matter of trying to cope up. Usually, you need to contact prospects at least four times before you get them to say yes. Calling them up every week can be tiring for you and let’s face it. It can be pretty annoying for them. Using email newsletters is a great way to stay in contact.

If your answer to both questions is yes and you’re convinced how email newsletters can help you, contact us at Two Cups Connect in order to set up your own email newsletters.