Here at Two Cups Connect, we’re often asked which one is better. I’m sure a lot of you are probably wondering if you should set up email newsletters or a blog. If you have the time and resources, there’s no doubt that you should put up both. But let’s be realistic here. A lot of us really don’t have the time and expertise two do two things at once especially for something as important as newsletters and blogs. So usually, we’re left to choose between the two. So to make that decision easier, here are some comparisons between the two:
- A blog will have its own URL and that will be its home on the web. For it to be effective, you have to have people check it out regularly. This means that you have to exert some time and effort to make sure that it’s always exposed to a lot of people. You would have to do SEO and marketing to make it visible and that can be a little complicated. Although you can hire a company like Two Cups Connect to take care of that for you. On the other hand, email newsletters are sent out to your list. It doesn’t matter where they are. They’re going to receive your newsletters. You just have to build a list and take care of it by sending great and useful content regularly.
- You get to be proactive with email newsletters. You don’t have to wait for people to check out your message. You bring your message to them. With blogs, you have to wait for people to check them out. This is especially true if you’re just starting with a blog and you don’t have a lot of followers yet. Think of it this way. Your blog can be a party that you organized. On the other hand, email newsletters are the invitations. You get to be proactive and you send out newsletters to remind people about the awesome party that you’re throwing! You just have to include a link to your blog or website.
- It’s easier to “sell” in your email newsletters. Since people signed up for them, there’s a greater chance that they’re really interested in what you have to offer. On the other hand, blogs are usually set up to share information. A little “selling” may turn off a lot of your readers and may stop going to your blog.
- Let’s say that you have 10,000 people on your list. If half of them forward your email newsletters to at least one friend, then you have an additional 5,000 views. These views can easily turn into subscription and your list grows in the process. On the other hand, it’s very uncommon for people to refer blogs to their friends.
Obviously, using newsletters is the better choice. But once you have that set up, you can then explore the possibility of putting up your own blog. Blogs also have their own advantages and you just have to have the key to unlock them. Either way, Two Cups Connect can help you. We have a great system for newsletters and we have a great team that can help you put up your blog and market them. So contact us in order to explore your options.

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