A lot of people feel that it’s not important for email newsletters to have a great design.  I guess they’re believers that it’s not about the packaging; it’s about the gift.  That’s partly true.  There’s no doubt about that.  If you’re sending out online newsletters, you have to make sure that it contains helpful information or else your recipients will be clicking the “Unsubscribe” link faster than you can say unsubscribe.  But think about it for a second.  Shouldn’t great content be “wrapped” in great design?

Here at Two Cups Connect, that’s one of the more popular questions that we get.  So here are the top three reasons why your email newsletters need a great design:

1. Build trust with your recipients.

You need to separate your online newsletters from the spam that your recipients probably get.  A stylish and tastefully done design can package you and your company as someone that can be trusted.  They’ll also have this impression that a company that went through all that trouble to design their email newsletters must have very powerful content.

1. Create consistency among all your marketing efforts.

If you’re really serious about achieving success, then you probably have a few well-thought of strategies to establish your brand’s presence.  If you’re going to think about it, a shabby looking newsletter can mess up the consistency of your marketing efforts.  It’s been said a lot of times that you’re only as strong as your weakest link.  You don’t want your brand to be associated with shabby online newsletters.  It’s also important that you keep a unified brand presence.  If your brand’s presence is all about colors, why would you send out email newsletters in black and white?

1. Showcase the best part of your brand.

Marketing is all about putting your best foot forward.  But of course, you shouldn’t try to fool people that your company is something that it is not.  If you’re really offering a great product or service, they should check you out.  In order to capture their attention, you should present them with the best things about your company.  It will be very hard to do that in boring online newsletters.  If you’re going to customize its design, you’ll have the chance to incorporate the best things about your brand in the design.

You can contact Two Cups Connect to check out our available designs and our past works.  You’ll be able to visualize the three reasons better that way.

You’re probably asking if you’re someone who could use email newsletters. Over a cup of coffee, you asked yourself if you need them for your marketing needs. To know the answer, ask yourself these questions:

1. Do you need to resell to your existing customers?
There are services that people get regularly. It could be something like lawn care, pool cleaning, pest control and the likes. There are even products that they buy regularly. This is the reason why customer loyalty is important so that they’ll always come to you for their needs. But sometimes, they would stop getting your services for several reasons. It could be because they have a lot on their plate at that moment or they decided to take a 2 month long trip around Europe. Well we all know the saying, “out of sight…out of mind”. So when they do come back or when they need the services or products again that you happen to be offering, it’s possible that they might go to your competitor who just happened to send a catalog in the mail. With email newsletters, you’re establishing a continuous connection between you and your customers. This way, you’re always fresh in the mind of your clients.

2. Do you sometimes need to contact your future clients more than once before they finally sign up for your service?
In a perfect world, you’ll be closing sale after sale during first contact. But as we’ve known since we were young, the world is not too perfect. But that’s okay. It’s just a matter of trying to cope up. Usually, you need to contact prospects at least four times before you get them to say yes. Calling them up every week can be tiring for you and let’s face it. It can be pretty annoying for them. Using email newsletters is a great way to stay in contact.

If your answer to both questions is yes and you’re convinced how email newsletters can help you, contact us at Two Cups Connect in order to set up your own email newsletters.